Savoy Hotel / Scoff

Creating and aligning brand identity and visual assets for Scoff, the Savoy Hotel's new scone shop. A process of bringing tradition to life with a playful, contemporary edge, much like its inventive take on the classic scone. From elegantly crafted menus to vibrant advertising, every element reflects Scoff’s balance of sophistication and fun, inviting guests to indulge in a reimagined classic.